One needs only to check out the Convention and Visitor's Bureau website to understand why Southwest Louisiana enjoys such tourism success.
VisitLakeCharles.org (VLC) is a robust website maintained by a team of marketers that provide the latest updates to area attractions while pitching new story ideas that align with regional and national media's editorial calendars.Through eight social media platforms, including Louisiana’s Playground weekly podcast and VLC-TV, a YouTube series, a vast audience is constantly introduced to what Lake Charles and SW Louisiana have to offer today's vacationer or convention-goer. Available digitally or via a hard copy, the VLC's Inspiration Guide is updated every six months. Evidence of regional tourism momentum can be found in the Coming Soon and What’s New section. Adjusted seasonally, the The Insider Blog showcases trends in tourism. The user-friendly and graphically impressive Events Calendar provides further understanding of Southwest Louisiana's solid visitor base.
VLC's 2023 Annual Report provides further insight as to the strength and vision of the organization responsible for contributing to the economic well-being of SW Louisiana.
