There's a Reason for the Success of the Tourism Industry in Lake Charles and SW Louisiana!

Contraband Pointe North is poised to contribute to this important sector.

VISITOR NUMBERS: In 2023, Southwest Louisiana, including Lake Charles, saw a notable increase in tourist arrivals compared to previous years, with a 10.79% rise in confirmed group bookings. This growth was attributed to enhanced meeting incentive programs, marketing campaigns and increased accessibility via regional transportation.

Waterfront Development Image courtesy of

REVENUE GENERATION: Tourism revenue for Southwest Louisiana in 2023 surpassed $500 million, driven by expenditures on accommodations, dining, entertainment, and shopping. 

LC Casinos Photo Credit Lindsey Janise

Bayou Greenbelt Image by Kathryn Shea Duncan

MARKETING: The Visit Lake Charles team launched the new “As Much Joy As You Can Pack In” campaign with activations in major markets like Austin, San Antonio, and Houston in 2023. The campaign reached 950,0000+ through social media ads, streaming ads, and influencer partnerships. The campaign will continue to grow in 2024 to reach target markets and capture the diversity of the destination.

Festivals Photo by Lindsey A Janies


Birding Photo Courtesy of

To learn more about Southwest Louisiana's tourism industry, economy, and the developer-friendly City Planning office for the City of Lake Charles, feel free to contact:

Matt Young
Director of Public Relations
Visit Lake Charles 337-240-5788

George Swift
Southwest Louisiana Economic Development Alliance

Doug Burguieres
Director, Planning and Development
City of Lake Charles