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There's a Reason for the Success of the Tourism Industry in Lake Charles and SW Louisiana!

Contraband Pointe North is poised to contribute to this important sector.

Contraband Pointe North

This Google map illustrates the easy connectivity of Contraband Bayou to the Lake, the close proximity of the Casino and Golf resorts, and the exciting developments along the lakefront that are sure to lure travelers off I-10.  While the conceptual rendering falls short, it provides ideas for the creation of a destination resort that can easily capitalze on it's locational advantages. 

Google Map showing the close proximity of Contraband Pointe, the Casinos, Lake, Civic Center, CVB, Port Wonder, and Crying Eagle

Conceptual Rendering with Legend July 2024

 CVB FACTS, FIGURES, & FEATURES 
VISITOR NUMBERS: In 2023, Southwest Louisiana, including Lake Charles, saw a notable increase in tourist arrivals compared to previous years, with a 10.79% rise in confirmed group bookings. This growth was attributed to enhanced meeting incentive programs, marketing campaigns and increased accessibility via regional transportation.

Waterfront Development Image courtesy of VisitLakeCharles.org

REVENUE GENERATION: Tourism revenue for Southwest Louisiana in 2023 surpassed $500 million, driven by expenditures on accommodations, dining, entertainment, and shopping. 

LC Casinos Photo Credit Lindsey Janise

Bayou Greenbelt Image by Kathryn Shea Duncan

MARKETING: The Visit Lake Charles team launched the new “As Much Joy As You Can Pack In” campaign with activations in major markets like Austin, San Antonio, and Houston in 2023. The campaign reached 950,0000+ through social media ads, streaming ads, and influencer partnerships. The campaign will continue to grow in 2024 to reach target markets and capture the diversity of the destination.

Festivals Photo by Lindsey A Janies

Cuisine

Birding Photo Courtesy of VisitLakeCharles.org

To learn more about Southwest Louisiana's tourism industry, economy, and the developer-friendly City Planning office for the City of Lake Charles, feel free to contact:

Matt Young
Director of Public Relations
Visit Lake Charles 337-240-5788 
myoung@visitlakecharles.org

George Swift
President/CEO
Southwest Louisiana Economic Development Alliance
337-433-3632
gswift@allianceswla.org

Doug Burguieres
Director, Planning and Development
City of Lake Charles
337-491-1542 
dburguieres@cityoflc.us